Our logo for our social media campaign, designed by James Hardjadinata. To create a sense of unity throughout the campaign, we utilized this logo for all of our social media websites.
Some of our most successful tweets. Though we had many followers, not many people retweeted or liked our posts.
Feeding Fido
For our Social Media Campaign, my group members (James and Tony) and I campaigned to raise awareness of the bad ingredients careless pet food companies include in pet foods, encourage our audience to boycott dangerous companies and spread information, and provide healthy alternatives to buying unhealthy pet food.
Utilizing Facebook, Twitter, and Pinterest, we argued that including non-nutritious "filler" ingredients such as grains as well as the substances produced from rendering various "meats" was ultimately harmful to our canine and feline companions, and we hoped to introduce pet owners to various alternatives or means to protect their pets against the money-hungry companies that supply subpar pet food.
Though it was not as popular as our other two social media sites, Facebook served as our home base where we uploaded links and shared our presentation and our summary of our campaign. Twitter was for sharing links to different articles and information, though it would have been more effective to take the information from the articles we shared and do daily "DID YOU KNOW" posts to grab our audience's attention. Finally, Pinterest served as a means to share recipes for homemade cat and dog food/treats.
In addition to managing the Pinterest page, where I repinned and shared recipes, I created the first draft of our info graphic, which Dr. Haas suggested we split into two separate info graphics. After we split it into two subjects, I focused my second info graphic on the topic of rendering in pet food and the different ingredients truly unfit for consumption that are prevalent in our pets' foods.
Just as my other group members, I contributed to creating ideas for our campaign by helping to organize how we would spread out our campaign, what information we should cover for each day of the week, and the different "events" we tried to hold, such as Friday Date Night. While it was not difficult to communicate with my group members, there were not many opportunities outside of class where we were all free to work on the campaign; as such, our posts were usually done sporadically throughout the day, so our campaign seemed to lack consistency
All in all, we learned that social media campaigns required hard work, dedication, and a lot of time and energy. We finished our campaign with 216 Twitter followers, 28 Facebook likes, and 1 Pinterest follower. We had a difficult time getting our audience's (UCI students) attention and their participation in our poll and our events (such as sharing a photo of their dog with a meal they had created). If we had focused our attention on gaining more followers earlier in our campaign, I believe we could have been more successful in getting people to participate.